I spent six hours watching Caleb Ralston’s full course on building a personal brand, and honestly, it surprised me. This isn’t just content hacks and growth jargon. It’s a real framework for brand clarity, consistency, and depth. Not perfect. Not always solo-founder friendly. But packed with gold if you’re willing to think, not just copy.

Everyone’s selling a playbook these days. But just because someone had one viral post or one offer that popped doesn’t make them a strategist, it makes them lucky. This isn’t a takedown. It’s a reminder: you can study the greats without becoming a clone. Your brand deserves better than copy-paste marketing.

What if your favorite “Top 10” list was just the result of a PR budget? This piece explores how the media landscape quietly shut the door on bootstrapped brands, and why the cost of coverage is now measured in more than just merit. Yes, creators deserve to be paid. But if every feature is for sale, who’s telling the truth?

Cultural velocity is the new KPI for relevance. It’s not about how many impressions you got, it’s how fast your brand becomes part of the conversation. This blog breaks down how top brands like Duolingo, Liquid Death, and Stanley Cups are engineering meme-ready content, measuring remix potential, and winning in real time. If you’re not tracking time-to-meme or share-to-remix rate, you’re already behind.

Top-of-funnel isn’t enough. Today’s highest-performing brands are leveraging full-funnel creators, content partners who handle everything from first scroll to final sale. This deep dive unpacks how creators are producing product demos, retargeting content, and even DM automation, and why they’re replacing entire agency stacks. If you’re not building a creator-led conversion machine, you’re already behind.

Still sending paid traffic to a landing page? That’s cute.
Zero-click funnels are rewriting the rules of performance marketing, closing sales directly inside TikTok, Instagram, YouTube, and Google without a single redirect. This deep dive breaks down what they are, why they’re outperforming traditional funnels, and how you can deploy them right now to lower CAC and drive faster growth. Forget the funnel. Convert where attention already lives.

They don’t age. They don’t get canceled. And they never miss a deadline.
Synthetic influencers - CGI and AI-generated virtual creators - are being used as full-time spokespeople by forward-thinking brands. This blog unpacks why they’re gaining traction, how they unlock scale and consistency, and what makes them a high-risk, high-reward growth lever.

Cannes Lions 2025 didn’t whisper about the future—it roared. From AI-fueled ideation to purpose-led storytelling and the rise of retail media as a creative frontier, this year’s summit delivered a clear message: the playbook has changed. If your campaigns aren’t co-created, culturally relevant, and emotionally intelligent—you’re already behind. Here’s what you need to rethink now, straight from the Croisette.

I’ve been thinking a lot lately about how attention works. Not just in a theoretical sense, but in the very practical, boots-on-the-ground way that drives whether someone clicks or scrolls, watches or bounces. YouTube is one of the clearest microcosms of that battle - and lately, it’s been undergoing a transformation that too many brands and creators haven’t caught up with.

Apparently, teaching marketers how to work smarter is controversial now. My last post about building Custom GPTs caused a stir — and not the fun, cocktail kind. Some folks called it “cheating.” Others clutched their pearls like I’d suggested outsourcing soul.

Spoiler: I’m not sorry.
If AI can help you scale your voice, save your brain cells, and dodge burnout? I’ll take “cheating” all the way to the bank. This is my response — and my unapologetic argument for why future-forward marketers should be using AI like it’s 2026 already.

Learn how to build a high-performing AI content engine using tools you already have. Discover the exact workflow for scaling content creation without sacrificing voice, quality, or speed.

Google just announced an AI-powered marketing advisor that could change everything—from how we run campaigns to how we show up in search. It’s powerful. It’s exciting. And yes—it’s watching. In this post, I dig into what this tech means for marketers, why it’s both genius and slightly unnerving, and how we can harness the magic without handing over the map. Spoiler: The future is smart, but your instincts still matter.

If your AI still writes like it’s stuck in 2019, you’re doing it wrong.
In my latest blog, I break down how to build Custom GPTs inside ChatGPT — the kind that sound like you, work like you, and never need coffee breaks.

You’ll learn:

• Why GPTs are your next best hire

• The 3 GPTs every founder should build first

• How to train one in 10 minutes (zero tech headaches)

Learn how voice-based prompts can dramatically improve the quality of your AI-generated content. Discover the tools, workflows, and real-world strategies for using your voice to guide ChatGPT and Claude more effectively.

Unlock better results from ChatGPT and Claude by feeding them the right context. Learn how to turn transcripts, voice notes, and raw insights into high-performing, brand-aligned content—faster and smarter.

I used to spend my days bouncing from meeting to meeting, with little time left for follow-through or focus. In this special edition, I share how two AI tools—Claude and ChatGPT—helped me audit my workflow, cut down prep time, and create space to actually think. It’s not about doing more. It’s about doing better.

Discover how to replace a traditional content team with an AI-powered workflow. Learn which tools to use, how to scale content creation, and why starting with the right prompt can transform your marketing ROI.