Experienced marketing professional skilled in Ecommerce, Growth Marketing, Customer Retention, Experiential Marketing, and various other marketing disciplines. Proficient in Management, Branding, Creative Design, Website Design, Content Marketing, Digital Marketing, SEO/SEM, Email Marketing, Media Buying, Agency Relations, Media Relations, Sports Marketing, Product Marketing, Communications, Partnerships, and Negotiations. Strong academic background, holding a Bachelor’s degree in Marketing, Management, and Tourism from the University of the Sunshine Coast, and an MBA with Honors completed in December 2020.

Senior Marketing Director

VOORMI | Technology Focused Brand

April 2024 - Present

Strategic Vision and Brand Leadership: Architect and implement forward-thinking marketing strategies that position VOORMI as a leader in advanced technology that is woven into performance apparel. Drive brand evolution through a compelling narrative that underscores VOORMI's innovation, craftsmanship, and commitment to sustainable, high-performance technology solutions.

Technology-Centric Differentiation: Elevate VOORMI’s market presence by spotlighting its proprietary technologies and groundbreaking advancements in fabric engineering. Leverage the brand’s tech-driven DNA to build distinct competitive advantages and forge deeper connections with discerning audiences.

Integrated Marketing Excellence: Direct the orchestration of comprehensive, cross-channel marketing initiatives - spanning digital platforms, social media, email campaigns, event activations, and PR efforts - ensuring cohesive messaging that amplifies VOORMI’s technological edge and brand ethos.

Growth Acceleration Through Data and Insights: Harness advanced analytics and market intelligence to refine acquisition, retention, and engagement strategies. Develop data-driven frameworks to optimize marketing ROI, penetrate new market segments, and strengthen customer loyalty.

Inspirational Leadership and Cross-Functional Alignment: Build and mentor a high-performing marketing team while collaborating seamlessly with product development, design, and operations teams. Align marketing strategies with VOORMI’s innovation roadmap to ensure cohesive execution and impactful results.

Thought Leadership and Industry Influence: Represent VOORMI at premier industry events, conferences, and forums, championing the brand’s technological advancements and shaping the conversation around wearable tech and performance apparel.

Transformational Business Impact: Deliver measurable growth in brand equity, market share, and revenue through strategic innovation, bold marketing campaigns, and a relentless focus on amplifying VOORMI’s leadership in technology-driven solutions.

Growth Marketing Director

Free Fly Apparel

May, 2022 - February, 2024

Strategic Marketing and E-Commerce Leader

• KPI Ownership and Performance Optimization: Spearheaded end-to-end management of critical KPIs, including conversion rates, customer acquisition, retention, SEO, and digital marketing performance. Developed and implemented data-driven strategies that significantly enhanced business outcomes, driving revenue growth and improving customer lifetime value.

• Brand Storytelling and Multi-Channel Integration: Crafted and executed compelling brand narratives across diverse marketing channels, ensuring consistent messaging and a cohesive brand identity. Leveraged storytelling to build brand equity and engage target audiences effectively.

Marketing Channel Innovator

• Comprehensive Channel Strategy: Designed and managed robust marketing strategies across a variety of channels, including paid social, PPC, video, TV, affiliate partnerships, podcasts, email, and SMS. Focused on precise audience targeting, maximizing ROI, and expanding market reach.

• Channel Diversification and Growth: Pioneered the successful launch of new marketing channels, introducing innovative approaches to reach untapped audiences, diversify acquisition strategies, and drive sustainable customer growth.

Sales and Resource Optimization Expert

• Sales Forecasting and Budget Alignment: Conducted detailed sales forecasting to align marketing initiatives with promotional campaigns and product launches. Ensured optimal resource allocation and efficient budget management to achieve business objectives.

Inspirational Leadership and Team Development

• Team Empowerment and Engagement: Fostered a high-performance culture within e-commerce teams, leading senior managers and retention specialists to deliver results. Focused on mentorship, professional development, and driving collaboration across all team levels.

• Cross-Functional Collaboration: Partnered closely with Brand, Design, and Operations teams to ensure alignment of marketing strategies with overarching business goals, maintaining seamless execution and operational excellence.

Data-Driven Growth Strategist

• Strategic Innovation and Impact: Delivered measurable business results through the implementation of forward-thinking marketing strategies, leveraging analytics and data-driven insights to optimize campaign performance and uncover growth opportunities.

Group Account Director

85SIXTY, Inc

Feb, 2020 - Apr, 2022

Client Success Champion: Led and guided the development of client objectives and digital strategy for all Travel & Tourism clients. Managed projects encompassing content, creative, technical, social media, and analytics, ensuring on-time, on-budget delivery and client satisfaction.

• Strategic Collaborator: Developed and strengthened positive client relationships across all levels, working internally to create and execute strategies in collaboration with the agency.

• Performance Optimization: Defined, monitored, and analyzed campaign performance to drive continuous improvement, presenting data-driven insights and reports to clients.

• Growth Catalyst: Identified and proposed new opportunities to increase client ROI through partnerships, technology, and innovative digital media initiatives.

• Knowledge Contributor: Contributed to the agency's internal knowledge base, creating white papers, presentations, and client pitches.

Senior Marketing Manager

Copper Mountain, Colorado

Dec, 2016 - September, 2019

Transformational Leader: Reimagined marketing strategies for Woodward Copper Summer Camp, exceeding revenue targets and building strong business unit relationships. Pioneered a digital blueprint to build rapport with consumers and drive revenue.

• Cost Optimization & Efficiency: Decreased annual media costs by 35% and implemented new SEM strategies to achieve significant cost savings and ROAS improvements.

• Revenue Generation & Innovation: Conceptualized and executed media strategies leading to higher revenue and improved efficiency across multiple business units. Developed and managed multi-million dollar budgets, driving advanced bookings and sales growth.

• Brand & Content Champion: Served as agency liaison for brand direction, managed corporate partnerships, and led a team of marketing professionals across various disciplines.

• Data-Driven Success: Analyzed consumer data and buying motivators to create targeted marketing solutions, expanding customer base and increasing revenue.

Marketing Manger

Copper Mountain, Colorado

Dec, 2012 - Dec, 2016

Customer-Centric Targeting: Leveraged insights into buying motivators and influences to craft precision-targeted marketing communications, expanding customer base and driving revenue growth.

• Strategic Brand Leader: Directed the launch and strategy of a successful brand refresh, including campaigns like "Raised on Colorado" and "#Coppered".

• Digital Transformation Champion: Spearheaded a website revamp on Drupal 8, optimizing online storytelling and content creation.

• Cost-Optimization Ace: Renegotiated media contracts, slashing retargeting and digital campaign costs by over 300%.

• Financial Savvy & ROI Focus: Managed multi-million dollar budgets and implemented data-driven marketing strategies, boosting advanced bookings and sales revenue.

• Partnership Powerhouse: Led collaboration with key corporate partners like YETI, REI, Under Armour, Subaru, and 10 Barrel Brewing,