Analytics, Marketing Strategy
Kimberly Trembearth
Part 3: Navigating the Cookieless Future: ...

As you know the digital advertising landscape is undergoing a seismic shift with the demise of third-party cookies. As privacy regulations tighten and browsers phase them out, marketers face a daunting challenge: accurately measuring campaign performance in a cookieless world. Google, at the forefront of this evolution, is proposing solutions through Consent Mode and the Privacy Sandbox initiative, along with updates to Google Analytics 4 (GA4) and compatibility with third-party cookieless solutions.

Part 3: Navigating the Cookieless Future: Attribution with Google in 2024
Analytics, Marketing Strategy
Kimberly Trembearth
Part 2: Cracking the Code: Attribution on Meta ...

Privacy changes have thrown a wrench in the attribution machine, leaving us marketers scrambling for answers. But fear not! Like resourceful explorers navigating uncharted territory, we can still map our way to success.

Part 2: Cracking the Code: Attribution on Meta After the Cookie Crumbles
Analytics, Ecommerce, Marketing Strategy
Kimberly Trembearth
Let's Talk about.... Attribution, Baby! Part 1: ...

Concerns about user privacy and data misuse have propelled stricter regulations like GDPR and CCPA, effectively putting an end to their reign. By the end of 2024, major browsers like Chrome will completely block third-party cookies, leaving marketers scrambling for alternative strategies.

Let's Talk about.... Attribution, Baby! Part 1: Setting the Stage for the Cookieless Era
Tips and Tricks, Marketing Strategy, Ideas, Brand
Kimberly Trembearth
Confessions of a Content Chameleon: ...

In the marketing jungle, blending in is a recipe for extinction. To truly thrive, you need to shed your camouflage and embrace the vibrant hues of the unexpected. Welcome, brave adventurers, to the world of brand collaborations, where unlikely partnerships spark creative wildfire and leave audiences gasping for more.

Confessions of a Content Chameleon: Transforming Your Brand with Unexpected Collaborations
Brand, Content Marketing
Kimberly Trembearth
The Unlikely Allies: When Marketing and Memes ...

Hold onto your hats, folks, because we're about to dive into a realm where marketing minds and meme maestros collide. Yes, we're talking about the bizarre and brilliant world of meme-ified marketing, where cat videos and doge puns aren't just internet fodder, but potential brand gold. But be warned, this path is riddled with pitfalls and banana peels. Tread carefully, fellow marketers, for the line between viral stardom and social media oblivion is thinner than a Kardashian selfie filter.

The Unlikely Allies: When Marketing and Memes Collide
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Part 3: Navigating the Cookieless Future: Attribution with Google in 2024

,
Part 3: Navigating the Cookieless Future: Attribution with Google in 2024

As you know the digital advertising landscape is undergoing a seismic shift with the demise of third-party cookies. As privacy regulations tighten and browsers phase them out, marketers face a daunting challenge: accurately measuring campaign performance in a cookieless world. Google, at the forefront of this evolution, is proposing solutions through Consent Mode and the Privacy Sandbox initiative, along with updates to Google Analytics 4 (GA4) and compatibility with third-party cookieless solutions.

, ,

Let's Talk about.... Attribution, Baby! Part 1: Setting the Stage for the Cookieless Era

, ,
Let's Talk about.... Attribution, Baby! Part 1: Setting the Stage for the Cookieless Era

Concerns about user privacy and data misuse have propelled stricter regulations like GDPR and CCPA, effectively putting an end to their reign. By the end of 2024, major browsers like Chrome will completely block third-party cookies, leaving marketers scrambling for alternative strategies.

, , ,

Confessions of a Content Chameleon: Transforming Your Brand with Unexpected Collaborations

, , ,
Confessions of a Content Chameleon: Transforming Your Brand with Unexpected Collaborations

In the marketing jungle, blending in is a recipe for extinction. To truly thrive, you need to shed your camouflage and embrace the vibrant hues of the unexpected. Welcome, brave adventurers, to the world of brand collaborations, where unlikely partnerships spark creative wildfire and leave audiences gasping for more.

,

The Unlikely Allies: When Marketing and Memes Collide

,
The Unlikely Allies: When Marketing and Memes Collide

Hold onto your hats, folks, because we're about to dive into a realm where marketing minds and meme maestros collide. Yes, we're talking about the bizarre and brilliant world of meme-ified marketing, where cat videos and doge puns aren't just internet fodder, but potential brand gold. But be warned, this path is riddled with pitfalls and banana peels. Tread carefully, fellow marketers, for the line between viral stardom and social media oblivion is thinner than a Kardashian selfie filter.

, ,

The Guerrilla Marketer's Handbook: Weaponizing Creativity in the Marketing Jungle

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The Guerrilla Marketer's Handbook: Weaponizing Creativity in the Marketing Jungle

Forget cat videos and sponsored tweets. The marketing battlefield is a fierce landscape, and standing out demands tactics beyond the ordinary. We, the intrepid guerrilla marketers, are the David facing the Goliaths of big budgets and established brands. Fear not, comrades, for in our arsenal lies a weapon more potent than any ad campaign: creativity.

Election Season Arsenal: The Best Marketing Tools to Win That Vote

Election Season Arsenal: The Best Marketing Tools to Win That Vote

Election season - a time of passionate debates, fierce promises, and an avalanche of marketing messages vying for your attention. For candidates and campaign teams, it's like the Super Bowl, the Academy Awards, and a high-stakes poker game all rolled into one. So, what tools do you need in your arsenal to stand out from the noise and win that coveted vote?

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When Mountains Crumble Underfoot: A Hilarious (and Educational) Hike Through Outdoor Brand Blunders

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When Mountains Crumble Underfoot: A Hilarious (and Educational) Hike Through Outdoor Brand Blunders

Ah, the great outdoors. Where majestic mountains inspire, crisp air invigorates, and marketing disasters, sometimes, combust with all the comedic firepower of a rogue campfire. Today, we strap on our metaphorical crampons and embark on a lighthearted (but educational) trek through some of history's most amusing outdoor brand blunders, so you can laugh, learn, and avoid becoming the next viral meme yourself.

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Beyond the Blades: How Dollar Shave Club Shaved Social Media with Hilarious Customer Service

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Beyond the Blades: How Dollar Shave Club Shaved Social Media with Hilarious Customer Service

We've already sung the praises of Dollar Shave Club's budget-savvy marketing prowess in last week’s blog, but I have more to say! Their viral video, witty blog posts, and engaging social media presence transformed them from a shave startup to a household name. But there's another secret weapon in their arsenal, one that deserves its own standing ovation: their hilarious customer service integration on social media.

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Dollar Shave Club: Conquering Razor Mountain - Budget Marketing Lessons for Every Brand

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Dollar Shave Club: Conquering Razor Mountain - Budget Marketing Lessons for Every Brand

In the battle of the blades, Dollar Shave Club (DSC) didn't just slay the giants - they chopped them to bits with a rusty butterknife. Armed with a shoestring budget and a whole lot of wit, DSC redefined marketing, proving that you don't need a platinum-plated war chest to conquer consumer hearts. So, how did they pull off this epic shave-down?

The Human Side of Marketing: Beyond Branding, Building Connections

The Human Side of Marketing: Beyond Branding, Building Connections

In the digital age, it's easy to get lost in the algorithm, bombarded by faceless ads and generic slogans. But amidst the marketing noise, a growing movement is reclaiming the heart of the matter: the human side of marketing. This approach prioritizes empathy, authenticity, and ethical practices to forge genuine connections with customers, building brand loyalty that goes beyond the bottom line.

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Blockbuster: A Cinematic Journey from Cult Following to Fading Lights

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Blockbuster: A Cinematic Journey from Cult Following to Fading Lights

With its distinctive blue-and-yellow signage and an extensive collection of films, Blockbuster became more than just a video rental store; it was a cultural phenomenon. However, the rise of digital streaming services and shifting consumer behaviors signaled the beginning of the end for this once-mighty brand.

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SoulCycle's Rise and Fall: A Cautionary Tale of Cult Following Backlash

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SoulCycle's Rise and Fall: A Cautionary Tale of Cult Following Backlash

The exhilarating indoor cycling classes, infectious energy, and a sense of belonging turned a workout into a lifestyle. The brand had pop up events across the country in a lot of bougie areas like Aspen, Vail and the like. Yet, this tale is not one of endless triumph but a cautionary saga of how a brand's meteoric rise can swiftly turn into a dramatic fall.

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Victoria's Secret: Unveiling the Demise of a Once-Untouchable Cult Following

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Victoria's Secret: Unveiling the Demise of a Once-Untouchable Cult Following

With its glamorous fashion shows, iconic Angels, and a brand image synonymous with beauty and sensuality, Victoria's Secret cultivated a cult following that spanned the globe. However, the tides of change have not spared even this lingerie giant, and the demise of its once-untouchable cult following unfolds as another cautionary tale.

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Cult Followings: The Magnetic Allure of Brands like Stanley, Yeti, and Cotopaxi

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Cult Followings: The Magnetic Allure of Brands like Stanley, Yeti, and Cotopaxi

In the vast landscape of consumerism, certain brands achieve a status beyond mere commerce—they cultivate cult followings that catapult the brands reach and financial success. Brands like Stanley, Yeti, Cotopaxi and Sprinter Vans stand as beacons of this phenomenon, but they're not the focal point.

Special Edition: The Chrome Cookie Countdown Begins

Special Edition: The Chrome Cookie Countdown Begins

Google's recent decision to restrict third-party cookies for 1% of Chrome users is a momentous step towards a cookie-less future. This experiment marks a giant leap for online privacy, and the insights gleaned from this test group will shape the way we all experience the web in the near future.