Kimberly Trembearth
Why Launching a Product on April Fools' Day Is ...

It might seem clever, but it’s actually one of the worst days of the year to go live with something real. On a day when the internet is flooded with fake products and pranks, your launch risks being ignored, misunderstood, or turned into a meme. Even worse? You miss the chance to actually have fun and show off your brand’s personality.
In this blog, we break down why April 1st is a terrible launch date and how to turn it into a creative win instead.

Why Launching a Product on April Fools' Day Is the Worst Idea Ever
2025, Brand, Customers, Marketing Strategy
Kimberly Trembearth
A Torch, Not a Tombstone: Why the Outdoor ...

The outdoor industry isn’t dying—it’s evolving. While headlines shout doom and gloom, the truth is this moment isn’t a collapse, it’s a correction. The brands that over-ordered, under-innovated, and relied on hype instead of quality are feeling the squeeze—but that’s not the whole story. This is a once-in-a-generation opportunity to reimagine what we make, why we make it, and who we make it for. Innovation isn’t optional—it’s the path forward. Let’s stop treating this like a funeral and start treating it like a forge. The next era of outdoor is coming. The only question is: who’s ready to lead it?

A Torch, Not a Tombstone: Why the Outdoor Industry’s Future Isn’t as Bleak as It’s Being Painted
Kimberly Trembearth
Marketing is Becoming Vanilla – And That’s a ...

In an era where brands have more tools, data, and channels than ever before, marketing should be in its golden age. Yet, instead of groundbreaking creativity, we’re stuck in a cycle of sameness. Marketing has become vanilla—bland, predictable, and indistinguishable.

Marketing is Becoming Vanilla – And That’s a Problem
Kimberly Trembearth
AI’s Hidden Agenda: Are Marketing Bots Steering ...

Artificial Intelligence is revolutionizing marketing, but is it truly objective? Many AI tools and Large Language Models (LLMs) are designed with commercial incentives, subtly steering users toward in-house products while downplaying competitors. This blog explores the hidden biases in AI-driven recommendations, the 'walled garden' effect, and how marketers can navigate these digital gatekeepers to make unbiased, data-driven decisions. Don't let AI limit your choices, learn how to spot and counteract marketing bias in the tools you rely on.

AI’s Hidden Agenda: Are Marketing Bots Steering You Away from the Best Tools?
Marketing Strategy, 2025
Kimberly Trembearth
The Death of Differentiation: Why Consumers Are ...

The apparel industry has fallen into a trap of sameness—recycled marketing messages, tired buzzwords, and "unique" selling points that aren't unique anymore. Consumers are getting bored, and the next wave of industry disruptors won't be the legacy brands stuck in their old ways. In The Death of Differentiation: Why Consumers Are Over Boring Brands, we explore how a new generation of scrappy, bold companies is set to shake things up. The future belongs to those who dare to be different.

The Death of Differentiation: Why Consumers Are Over Boring Brands

Customers

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A Torch, Not a Tombstone: Why the Outdoor Industry’s Future Isn’t as Bleak as It’s Being Painted

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A Torch, Not a Tombstone: Why the Outdoor Industry’s Future Isn’t as Bleak as It’s Being Painted

The outdoor industry isn’t dying—it’s evolving. While headlines shout doom and gloom, the truth is this moment isn’t a collapse, it’s a correction. The brands that over-ordered, under-innovated, and relied on hype instead of quality are feeling the squeeze—but that’s not the whole story. This is a once-in-a-generation opportunity to reimagine what we make, why we make it, and who we make it for. Innovation isn’t optional—it’s the path forward. Let’s stop treating this like a funeral and start treating it like a forge. The next era of outdoor is coming. The only question is: who’s ready to lead it?

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The Fleeting Nature of Customer Loyalty: How Brands Can Adapt for Longevity

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The Fleeting Nature of Customer Loyalty: How Brands Can Adapt for Longevity

Customer loyalty might seem like a vanishing act in today’s fast-paced, choice-filled world, but it doesn’t have to be. In this lively and insightful blog, discover why loyalty is slipping through the cracks and how brands can flip the script. From creating memorable experiences to embracing sustainability as a core value, this guide is packed with actionable tips to keep customers coming back for more. Dive in and learn how to turn fleeting loyalty into lasting connections with a little fun along the way!

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Boosting Your Ecommerce Site's Repeat Purchase Rates: Strategies That Work

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Boosting Your Ecommerce Site's Repeat Purchase Rates: Strategies That Work

Dive into an in-depth blog to unlock a treasure trove of actionable strategies and tactics aimed at increasing repeat purchase rates. Learn how to cultivate customer loyalty, maximize profitability, and secure your business's long-term growth in the dynamic world of online commerce.

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Complex Media's AI Chatbot with Sprite: A Refreshing Digital Experience

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Complex Media's AI Chatbot with Sprite: A Refreshing Digital Experience

Complex Media and Sprite have joined forces to introduce an AI chatbot that's redefining brand interaction with a refreshingly conversational and personalized approach. This innovative collaboration showcases the future of AI-driven brand engagement, where chatbots become more than just utilities but rather delightful companions in our digital journeys.

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Generation Alpha: Navigating the Future of Marketing

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Generation Alpha: Navigating the Future of Marketing

Discover the next generation of digital natives in our latest blog! Dive into the world of Generation Alpha – born in the digital age – and learn how to connect with them through interactive content, visual storytelling, and meaningful digital experiences. Get ready to navigate the future of marketing with insights that resonate with these tech-savvy youngsters.

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Elevating Customer Experience: Returns and Exchanges in Marketing

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Elevating Customer Experience: Returns and Exchanges in Marketing

In the dynamic realm of marketing, every touchpoint in the customer journey plays a pivotal role. While we often focus on product launches, branding, and engagement, there's an unsung hero that significantly impacts customer satisfaction and brand loyalty: returns and exchanges.