Analytics, Marketing Strategy
Kimberly Trembearth
Part 3: Navigating the Cookieless Future: ...

As you know the digital advertising landscape is undergoing a seismic shift with the demise of third-party cookies. As privacy regulations tighten and browsers phase them out, marketers face a daunting challenge: accurately measuring campaign performance in a cookieless world. Google, at the forefront of this evolution, is proposing solutions through Consent Mode and the Privacy Sandbox initiative, along with updates to Google Analytics 4 (GA4) and compatibility with third-party cookieless solutions.

Part 3: Navigating the Cookieless Future: Attribution with Google in 2024
Analytics, Marketing Strategy
Kimberly Trembearth
Part 2: Cracking the Code: Attribution on Meta ...

Privacy changes have thrown a wrench in the attribution machine, leaving us marketers scrambling for answers. But fear not! Like resourceful explorers navigating uncharted territory, we can still map our way to success.

Part 2: Cracking the Code: Attribution on Meta After the Cookie Crumbles
Analytics, Ecommerce, Marketing Strategy
Kimberly Trembearth
Let's Talk about.... Attribution, Baby! Part 1: ...

Concerns about user privacy and data misuse have propelled stricter regulations like GDPR and CCPA, effectively putting an end to their reign. By the end of 2024, major browsers like Chrome will completely block third-party cookies, leaving marketers scrambling for alternative strategies.

Let's Talk about.... Attribution, Baby! Part 1: Setting the Stage for the Cookieless Era
Tips and Tricks, Marketing Strategy, Ideas, Brand
Kimberly Trembearth
Confessions of a Content Chameleon: ...

In the marketing jungle, blending in is a recipe for extinction. To truly thrive, you need to shed your camouflage and embrace the vibrant hues of the unexpected. Welcome, brave adventurers, to the world of brand collaborations, where unlikely partnerships spark creative wildfire and leave audiences gasping for more.

Confessions of a Content Chameleon: Transforming Your Brand with Unexpected Collaborations
Brand, Content Marketing
Kimberly Trembearth
The Unlikely Allies: When Marketing and Memes ...

Hold onto your hats, folks, because we're about to dive into a realm where marketing minds and meme maestros collide. Yes, we're talking about the bizarre and brilliant world of meme-ified marketing, where cat videos and doge puns aren't just internet fodder, but potential brand gold. But be warned, this path is riddled with pitfalls and banana peels. Tread carefully, fellow marketers, for the line between viral stardom and social media oblivion is thinner than a Kardashian selfie filter.

The Unlikely Allies: When Marketing and Memes Collide

Kimberly Trembearth

Tuesday Musings: Cracking the Code of Attribution in Ecommerce

Tuesday Musings: Cracking the Code of Attribution in Ecommerce

In the ecommerce universe, attribution is the compass guiding businesses through the maze of customer decisions. It's like assembling a puzzle, each touchpoint a clue that reveals the path to a purchase. More than credit assignment, it's strategic insight that fine-tunes budgets, crafts personalized experiences, and decodes customer behavior. Attribution isn't static; it's a dynamic orchestra of models like 'Last-Click' and 'Linear,' harmonizing touchpoints into conversion symphonies. Picture attribution as the key to unlocking the story behind every successful sale.