In an era where brands have more tools, data, and channels than ever before, marketing should be in its golden age. Yet, instead of groundbreaking creativity, we’re stuck in a cycle of sameness. Marketing has become vanilla—bland, predictable, and indistinguishable.
AI’s Hidden Agenda: Are Marketing Bots Steering You Away from the Best Tools?
Artificial Intelligence is revolutionizing marketing, but is it truly objective? Many AI tools and Large Language Models (LLMs) are designed with commercial incentives, subtly steering users toward in-house products while downplaying competitors. This blog explores the hidden biases in AI-driven recommendations, the 'walled garden' effect, and how marketers can navigate these digital gatekeepers to make unbiased, data-driven decisions. Don't let AI limit your choices, learn how to spot and counteract marketing bias in the tools you rely on.
Part 3: Navigating the Cookieless Future: Attribution with Google in 2024
As you know the digital advertising landscape is undergoing a seismic shift with the demise of third-party cookies. As privacy regulations tighten and browsers phase them out, marketers face a daunting challenge: accurately measuring campaign performance in a cookieless world. Google, at the forefront of this evolution, is proposing solutions through Consent Mode and the Privacy Sandbox initiative, along with updates to Google Analytics 4 (GA4) and compatibility with third-party cookieless solutions.
Let's Talk about.... Attribution, Baby! Part 1: Setting the Stage for the Cookieless Era
Victoria's Secret: Unveiling the Demise of a Once-Untouchable Cult Following
With its glamorous fashion shows, iconic Angels, and a brand image synonymous with beauty and sensuality, Victoria's Secret cultivated a cult following that spanned the globe. However, the tides of change have not spared even this lingerie giant, and the demise of its once-untouchable cult following unfolds as another cautionary tale.