In the midst of a global crisis when everyone’s eyes are focused on one thing, should marketers turn off their media, scale back or stay the course? What role does morality play? And, did Marketers forget to use their toolbox?
2026, Marketing Strategy, Media
Meta raised ad costs 60% since 2020, while cutting your reach and hiding everything behind black box algorithms. You're paying more to reach fewer people with zero proof any of it works. Their sales reps measure their own performance and call it success. Chinese brands abandoned this broken model years ago. They build communities that compound in value. They own relationships instead of renting them. Western marketers keep feeding the machine while the game has already changed. Stop renting eyeballs. Start owning something real.
2025, Ecommerce
It's 2:47 AM on a Tuesday in November. You're in your kitchen, eating shredded cheese directly from the bag, staring at your phone because someone in the company Slack just typed "quick question about tomorrow's launch" followed by the dots that indicate they're still typing. Those dots have been going for 90 seconds. You know whatever comes next is going to ruin your life.
This is Q4 in ecommerce.
2025, 2026, AI, Marketing Strategy
Tired of juggling five different AI tools to create one campaign? Weavy.ai is the node based platform that unifies all major AI models (Flux, Runway, Veo 3, Imagen) with professional editing tools on one canvas. Learn how creative marketers are building reusable workflows that save time, cut costs, and actually scale. Stop tool hopping and start working smarter.
2026, Marketing Strategy, Ideas, Customers
Think Gen Alpha is glued to TikTok and Instagram? Think again. Only 5% say social media matters to them, and 44% don't use it at all. They're not offline, they're just somewhere else entirely. This generation is building communities in Roblox, hanging out on Discord, and using AI tools like it's second nature. For marketers still running the old playbook, this is your wake-up call. The question isn't how to reach Gen Alpha
2025, AI, Tips and Tricks, Marketing Strategy
I was reviewing campaign analytics last week when it hit me like a brick wall. Our highest converting segment wasn't the carefully crafted "25-34 year old professionals with household incomes over $75k" we'd been targeting for months. It was a bizarre mix of college students, retirees, and busy parents who had absolutely nothing in common except one thing: they'd all discovered our product through a random TikTok video at 2 AM while stress scrolling.
