Google

Google's Cookie Conundrum: Another Delay in the Great Deprecation Saga

Google's Cookie Conundrum: Another Delay in the Great Deprecation Saga

Google’s done it again.. paused the cookie apocalypse. In this blog, we dive into the latest delay in Chrome’s plan to phase out third-party cookies (yes, again), poke a little fun at the endless pivoting, and break down what it means for marketers, publishers, and privacy advocates alike. Spoiler: the cookie still hasn’t crumbled.

The Strategy Series: What BERT means for Marketers

The Strategy Series: What BERT means for Marketers

Google sees billions of searches every day. Of those searches, 15% are queries Google has NOT seen before. Meaning, Google returns search results that don’t answer the consumers curiosity. BERT will now change this for the better. From videos and images to audio, we as marketers need to create better content experiences that are based on consumer needs.