Privacy changes have thrown a wrench in the attribution machine, leaving us marketers scrambling for answers. But fear not! Like resourceful explorers navigating uncharted territory, we can still map our way to success.
Unlocking Customer Love: The Magic of Loyalty Programs
Step into your beloved coffee shop, where the barista welcomes you with a smile, your favorite caramel latte at the ready – a cherished perk of being part of their loyalty program. This is the captivating realm of loyalty programs, where businesses shower you with appreciation, and you're drawn back time and again. Join us as we uncover the intrigue behind loyalty programs in this friendly chat.
Unlocking Advanced Strategies with Shopify: Navigating Ecommerce Excellence
In my previous post about Shopify, I introduced you to the remarkable world of Shopify, a platform that empowers entrepreneurs to bring their business visions to life. Now, it's time to dive deeper into the Shopify ecosystem, unearthing advanced strategies that can elevate your online store to new heights of success.
Embark on Your Ecomm Journey with Shopify: Your Ultimate Guide
In the ever-evolving landscape of online business, setting up a successful ecommerce store requires more than just products and a platform. It demands a comprehensive toolkit that empowers you to create, manage, and flourish in the digital marketplace. This is where Shopify steps into the spotlight, offering a seamless ecosystem that transforms your entrepreneurial dreams into reality.
Mastering Conversion Rate Optimization (CRO): Your Actionable Guide to Website Success
The second CRO blog, as promised. Today I delve into strategies that enhance user experience, persuasive copy, and A/B testing. Armed with tools like Google Analytics, Hotjar, and Optimizely, you'll transform visitors into loyal customers. Embrace CRO's iterative approach and watch your website shine as a conversion magnet in the digital realm.
The Strategy Series: What BERT means for Marketers
Google sees billions of searches every day. Of those searches, 15% are queries Google has NOT seen before. Meaning, Google returns search results that don’t answer the consumers curiosity. BERT will now change this for the better. From videos and images to audio, we as marketers need to create better content experiences that are based on consumer needs.
Search Engine Marketing Done Right - Five Tips
SEM is an impactful tool, when you are smart about it. Starting with a few campaigns can be crucial to your success when first starting out. Venturing into the world of search engine marketing can be intimidating at first, but once you get the hang of it, you might be amazed by how much you can accomplish even on a small budget.
The Era of Storytelling & Transmedia
Made in Colorado: Smartwool
We have reached the half way point of the Made in Colorado series. This week I’ll be discussing digital marketing from Smartwool. Smartwool is an innovative company at its core, pioneering the first ski sock that cost over $20. I have a lot of Smartwool socks that have stood the test of time, but I can’t say the same about Smartwool’s digital marketing. This week I will solely focus on their website, brand and social media channels.
Made in Colorado: Stem Ciders
Living in Colorado you have a great mix of old Colorado and new Colorado. RiNo is just one area in Denver that has become a millennial mecca and a hub of creativity and entrepreneurship. Stem Ciders is an urban cidery founded in 2013 by two passionate entrepreneurs, Eric Foster and Phil Kao. Stem Ciders believes in three main principles: quality, style and tradition.
