Kimberly Trembearth
Why Launching a Product on April Fools' Day Is ...

It might seem clever, but it’s actually one of the worst days of the year to go live with something real. On a day when the internet is flooded with fake products and pranks, your launch risks being ignored, misunderstood, or turned into a meme. Even worse? You miss the chance to actually have fun and show off your brand’s personality.
In this blog, we break down why April 1st is a terrible launch date and how to turn it into a creative win instead.

Why Launching a Product on April Fools' Day Is the Worst Idea Ever
2025, Brand, Customers, Marketing Strategy
Kimberly Trembearth
A Torch, Not a Tombstone: Why the Outdoor ...

The outdoor industry isn’t dying—it’s evolving. While headlines shout doom and gloom, the truth is this moment isn’t a collapse, it’s a correction. The brands that over-ordered, under-innovated, and relied on hype instead of quality are feeling the squeeze—but that’s not the whole story. This is a once-in-a-generation opportunity to reimagine what we make, why we make it, and who we make it for. Innovation isn’t optional—it’s the path forward. Let’s stop treating this like a funeral and start treating it like a forge. The next era of outdoor is coming. The only question is: who’s ready to lead it?

A Torch, Not a Tombstone: Why the Outdoor Industry’s Future Isn’t as Bleak as It’s Being Painted
Kimberly Trembearth
Marketing is Becoming Vanilla – And That’s a ...

In an era where brands have more tools, data, and channels than ever before, marketing should be in its golden age. Yet, instead of groundbreaking creativity, we’re stuck in a cycle of sameness. Marketing has become vanilla—bland, predictable, and indistinguishable.

Marketing is Becoming Vanilla – And That’s a Problem
Kimberly Trembearth
AI’s Hidden Agenda: Are Marketing Bots Steering ...

Artificial Intelligence is revolutionizing marketing, but is it truly objective? Many AI tools and Large Language Models (LLMs) are designed with commercial incentives, subtly steering users toward in-house products while downplaying competitors. This blog explores the hidden biases in AI-driven recommendations, the 'walled garden' effect, and how marketers can navigate these digital gatekeepers to make unbiased, data-driven decisions. Don't let AI limit your choices, learn how to spot and counteract marketing bias in the tools you rely on.

AI’s Hidden Agenda: Are Marketing Bots Steering You Away from the Best Tools?
Marketing Strategy, 2025
Kimberly Trembearth
The Death of Differentiation: Why Consumers Are ...

The apparel industry has fallen into a trap of sameness—recycled marketing messages, tired buzzwords, and "unique" selling points that aren't unique anymore. Consumers are getting bored, and the next wave of industry disruptors won't be the legacy brands stuck in their old ways. In The Death of Differentiation: Why Consumers Are Over Boring Brands, we explore how a new generation of scrappy, bold companies is set to shake things up. The future belongs to those who dare to be different.

The Death of Differentiation: Why Consumers Are Over Boring Brands

Made in Colorado: Smartwool

Made in Colorado: Smartwool

We have reached the half way point of the Made in Colorado series. This week I’ll be discussing digital marketing from Smartwool. Smartwool is an innovative company at its core, pioneering the first ski sock that cost over $20. I have a lot of Smartwool socks that have stood the test of time, but I can’t say the same about Smartwool’s digital marketing. This week I will solely focus on their website, brand and social media channels.

Made in Colorado: Stem Ciders

Made in Colorado: Stem Ciders

Living in Colorado you have a great mix of old Colorado and new Colorado. RiNo is just one area in Denver that has become a millennial mecca and a hub of creativity and entrepreneurship. Stem Ciders is an urban cidery founded in 2013 by two passionate entrepreneurs, Eric Foster and Phil Kao. Stem Ciders believes in three main principles: quality, style and tradition.