Google has announced plans to kill off third-party cookies in Chrome ‘within 2 years.’ If you didn’t get full body chills at this news, can you call yourself a marketer?
The Artisan Book Club: November 2019
In November, I chose to read books that focused on leadership, strategy and entrepreneurship. With potential changes (for me) on the horizon, I really wanted to spend time considering the aforementioned topics to build on my professional foundation. I like to think we can choose to spend our time learning what we already know, or we can consider new perspectives and foster personal growth. Having more ‘tools’ in our ‘tool box’ is can’t be a bad thing; just ask my partner. He has so many tools, but (apparently) each serves a purpose.
The Artisan Book Club: October 2019
The Strategy Series: What BERT means for Marketers
Google sees billions of searches every day. Of those searches, 15% are queries Google has NOT seen before. Meaning, Google returns search results that don’t answer the consumers curiosity. BERT will now change this for the better. From videos and images to audio, we as marketers need to create better content experiences that are based on consumer needs.
The Strategy Series: What Beyoncé Learned From Madonna
The Strategy Series: Dollar Shave Club
What Blogs Do I Follow?
The Best Work You May Never See
What You Missed In Nike’s Campaign
“Believe in something. Even if it means sacrificing everything.” Whatever your opinion is of Colin Kaepernick and his stance, that doesn’t matter to me nor should it matter to a true marketer! What Nike has done is so strategic it is amazing! This ad is perfect for this day and age and shows how the brand used “commodity activism.” But, has society missed the point?
Search Engine Marketing Done Right - Five Tips
SEM is an impactful tool, when you are smart about it. Starting with a few campaigns can be crucial to your success when first starting out. Venturing into the world of search engine marketing can be intimidating at first, but once you get the hang of it, you might be amazed by how much you can accomplish even on a small budget.
Scent Marketing: The Next-Gen Weapon of Influence
What Marketers Need to Know About AI
Technology is developing at a rapid rate which is extremely exciting for marketers. The introduction of machine learning (ML) and artificial intelligence (AI) like Siri and Alexa has created new outlets to build brand awareness! Enter the era of Voice-Optimized Content. There is a lot of research and predictions stating voice search will account for 50% of search queries by 2020.
The Era of Storytelling & Transmedia
5 Things To Get Your Reputation Management Started
6 Steps to Starting a Content Marketing Plan
Made in Colorado: Melanzana
Made in Colorado: Big Agnes
If Big Agnes was a person, I would want to be her friend. I think we’d go on some amazing adventures together. This week I will focus on Big Agnes’s brand and the five key components that have contributed to their marketing success - Brand Position, Brand Promise, Brand Personality, Brand Story and Brand Association.
Made in Colorado: Otter Box
Made in Colorado: Smartwool
We have reached the half way point of the Made in Colorado series. This week I’ll be discussing digital marketing from Smartwool. Smartwool is an innovative company at its core, pioneering the first ski sock that cost over $20. I have a lot of Smartwool socks that have stood the test of time, but I can’t say the same about Smartwool’s digital marketing. This week I will solely focus on their website, brand and social media channels.
Made in Colorado: Osprey
Osprey Packs is a company offering innovative, high performance gear for adventurers and outdoor seekers. Osprey was founded over forty years ago by outdoor aficionado and mad hatter, Mike Pfotenhauer. The company calls Cortez, Colorado home where the pace of life is slower and they sit in the grandeur of the San Juan Mountains.