Kimberly Trembearth
Why Launching a Product on April Fools' Day Is ...

It might seem clever, but it’s actually one of the worst days of the year to go live with something real. On a day when the internet is flooded with fake products and pranks, your launch risks being ignored, misunderstood, or turned into a meme. Even worse? You miss the chance to actually have fun and show off your brand’s personality.
In this blog, we break down why April 1st is a terrible launch date and how to turn it into a creative win instead.

Why Launching a Product on April Fools' Day Is the Worst Idea Ever
2025, Brand, Customers, Marketing Strategy
Kimberly Trembearth
A Torch, Not a Tombstone: Why the Outdoor ...

The outdoor industry isn’t dying—it’s evolving. While headlines shout doom and gloom, the truth is this moment isn’t a collapse, it’s a correction. The brands that over-ordered, under-innovated, and relied on hype instead of quality are feeling the squeeze—but that’s not the whole story. This is a once-in-a-generation opportunity to reimagine what we make, why we make it, and who we make it for. Innovation isn’t optional—it’s the path forward. Let’s stop treating this like a funeral and start treating it like a forge. The next era of outdoor is coming. The only question is: who’s ready to lead it?

A Torch, Not a Tombstone: Why the Outdoor Industry’s Future Isn’t as Bleak as It’s Being Painted
Kimberly Trembearth
Marketing is Becoming Vanilla – And That’s a ...

In an era where brands have more tools, data, and channels than ever before, marketing should be in its golden age. Yet, instead of groundbreaking creativity, we’re stuck in a cycle of sameness. Marketing has become vanilla—bland, predictable, and indistinguishable.

Marketing is Becoming Vanilla – And That’s a Problem
Kimberly Trembearth
AI’s Hidden Agenda: Are Marketing Bots Steering ...

Artificial Intelligence is revolutionizing marketing, but is it truly objective? Many AI tools and Large Language Models (LLMs) are designed with commercial incentives, subtly steering users toward in-house products while downplaying competitors. This blog explores the hidden biases in AI-driven recommendations, the 'walled garden' effect, and how marketers can navigate these digital gatekeepers to make unbiased, data-driven decisions. Don't let AI limit your choices, learn how to spot and counteract marketing bias in the tools you rely on.

AI’s Hidden Agenda: Are Marketing Bots Steering You Away from the Best Tools?
Marketing Strategy, 2025
Kimberly Trembearth
The Death of Differentiation: Why Consumers Are ...

The apparel industry has fallen into a trap of sameness—recycled marketing messages, tired buzzwords, and "unique" selling points that aren't unique anymore. Consumers are getting bored, and the next wave of industry disruptors won't be the legacy brands stuck in their old ways. In The Death of Differentiation: Why Consumers Are Over Boring Brands, we explore how a new generation of scrappy, bold companies is set to shake things up. The future belongs to those who dare to be different.

The Death of Differentiation: Why Consumers Are Over Boring Brands

Tuesday Musings: Cracking the Code of Attribution in Ecommerce

Tuesday Musings: Cracking the Code of Attribution in Ecommerce

In the ecommerce universe, attribution is the compass guiding businesses through the maze of customer decisions. It's like assembling a puzzle, each touchpoint a clue that reveals the path to a purchase. More than credit assignment, it's strategic insight that fine-tunes budgets, crafts personalized experiences, and decodes customer behavior. Attribution isn't static; it's a dynamic orchestra of models like 'Last-Click' and 'Linear,' harmonizing touchpoints into conversion symphonies. Picture attribution as the key to unlocking the story behind every successful sale.

The Artisan Book Club: November 2019

The Artisan Book Club: November 2019

In November, I chose to read books that focused on leadership, strategy and entrepreneurship. With potential changes (for me) on the horizon, I really wanted to spend time considering the aforementioned topics to build on my professional foundation. I like to think we can choose to spend our time learning what we already know, or we can consider new perspectives and foster personal growth. Having more ‘tools’ in our ‘tool box’ is can’t be a bad thing; just ask my partner. He has so many tools, but (apparently) each serves a purpose.

The Strategy Series: What BERT means for Marketers

The Strategy Series: What BERT means for Marketers

Google sees billions of searches every day. Of those searches, 15% are queries Google has NOT seen before. Meaning, Google returns search results that don’t answer the consumers curiosity. BERT will now change this for the better. From videos and images to audio, we as marketers need to create better content experiences that are based on consumer needs.

What You Missed In Nike’s Campaign

What You Missed In Nike’s Campaign

“Believe in something. Even if it means sacrificing everything.” Whatever your opinion is of Colin Kaepernick and his stance, that doesn’t matter to me nor should it matter to a true marketer!  What Nike has done is so strategic it is amazing! This ad is perfect for this day and age and shows how the brand used “commodity activism.” But, has society missed the point?

Search Engine Marketing Done Right - Five Tips

Search Engine Marketing Done Right - Five Tips

SEM is an impactful tool, when you are smart about it. Starting with a few campaigns can be crucial to your success when first starting out. Venturing into the world of search engine marketing can be intimidating at first, but once you get the hang of it, you might be amazed by how much you can accomplish even on a small budget.

Scent Marketing: The Next-Gen Weapon of Influence

Scent Marketing: The Next-Gen Weapon of Influence

Scent marketing may be the most powerful next-gene weapon of influence and brand affinity. Research suggests people spend 44% longer in an establishment if it smells nice. Scents in retail outlets are nothing new but marketers don’t think about this sense and it is time we start!

What Marketers Need to Know About AI

What Marketers Need to Know About AI

Technology is developing at a rapid rate which is extremely exciting for marketers. The introduction of machine learning (ML) and artificial intelligence (AI) like Siri and Alexa has created new outlets to build brand awareness! Enter the era of Voice-Optimized Content. There is a lot of research and predictions stating voice search will account for 50% of search queries by 2020.

5 Things To Get Your Reputation Management Started

5 Things To Get Your Reputation Management Started

There is nothing worse than seeing a string of negative reviews about your business online by disappointed customers. Our roles as marketers continue to change and evolve enter online reputation managers. Think of this role as ‘digital disasters fixer-uppers’ with a side of social media expertise.

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6 Steps to Starting a Content Marketing Plan

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6 Steps to Starting a Content Marketing Plan

If you’re looking to get a leg up on your competition you have to invest your time into a content marketing strategy! Your content strategy is just one piece of your overall marketing plan and is pretty much any tangible media you create and own whether it is written, visual and downloadable.